Zula Bistro


Zula is a restaurant in Lisbon, the result of a dynamic partnership between Chef Anton Abrezov, a two-time winner of the Chef Timeout Award, and Eldar Kabirov, an expert in the restaurant industry responsible for managing Pizza22, the 13th-best restaurant in Europe according to The 50 Top Pizzas guide. Together, they have created concepts that celebrate the rich flavors of Middle Eastern cuisine in a modern way.

The work period lasted four months, focusing on content planning for the inauguration. I handled content planning for both establishments on social media, provided press office services during the opening period, and creatively directed the social media accounts alongside the Russian photographer Ksenia Bunina, who also directed the Shutterstock shooting. Additionally, I produced, filmed, and edited some reels and photos.

During the opening and planning months, a social media report was issued to visualize the achievement of the goals, previously defined as increasing visibility for the restaurant and attracting the Portuguese audience in Lisbon.
From the account creation to the third month of the restaurant's opening, there was significant growth in the number of followers, views, and impressions. The restaurant also garnered attention from local gastronomy and tourism portals and became attractive for collaborations with local influencers.

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